Privacy Policy

Last updated: June 30, 2026

2TheLife operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). 2TheLife is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

Contact details — your name, address, billing address, shipping address, phone number, and email address.
Financial information — credit card, debit card, financial account numbers, payment details, and transaction details.
Account information — your username, password, security questions, preferences and settings.
Transaction information — items you view, add to cart, wishlist, purchase, return, exchange or cancel.
Communications with us — information you include when sending customer support inquiries.
Device information — information about your device, browser, network connection, IP address, and unique identifiers.
Usage information — how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide personal information.
Automatically through the Services — from your device when you use our products/services or visit our websites, through cookies and similar technologies.
From our service providers — when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us, we may use personal information for:

Provide, Tailor, and Improve the Services — processing payments, fulfilling orders, remembering preferences, managing your account, arranging shipping, facilitating returns and exchanges, enabling reviews, and creating a customized shopping experience.
Marketing and Advertising — sending promotional communications by email, text or postal mail, and showing you online advertisements based on your activity on the Services.
Security and Fraud Prevention — authenticating your account, providing a secure payment experience, detecting fraudulent or illegal activity, and protecting public safety.
Communicating with You — providing customer support, being responsive to you, and maintaining our business relationship.
Legal Reasons — complying with applicable law, responding to legal process, investigating potential violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes:

With Shopify, vendors and third parties who perform services on our behalf (IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
With business and marketing partners to provide marketing services and advertise to you.
When you direct, request, or otherwise consent to our disclosure to third parties.
With our affiliates or within our corporate group.
In connection with a business transaction, to comply with legal obligations, to enforce our terms of service, and to protect our rights and those of our users.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to and shared with Shopify as well as third parties located in countries other than where you reside.

To learn more, visit the Shopify Consumer Privacy Policy or the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or platforms operated by third parties. We do not guarantee and are not responsible for the privacy or security of such sites. Please review their privacy policies before sharing your information.

Children's Data

The Services are not intended to be used by children, and we do not knowingly collect personal information about children under the age of majority. If you are a parent or guardian of a child who has provided personal information, please contact us to request deletion.

Security and Retention

No security measures are perfect or impenetrable. We recommend that you do not use unsecure channels to communicate sensitive or confidential information.

How long we retain your personal information depends on factors such as whether we need it to maintain your account, provide Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights:

Right to Access / Know — request access to personal information we hold about you.
Right to Delete — request that we delete personal information we maintain about you.
Right to Correct — request correction of inaccurate personal information.
Right of Portability — receive a copy of your personal information and request transfer to a third party.
Right to Opt out of Sale or Sharing — opt out of the "sale" or "share" of your personal information for targeted advertising.
Managing Communication Preferences — opt out of promotional emails using the unsubscribe link. We may still send non-promotional emails about your account or orders.

Additional Rights for UK/EEA Residents

Objection to Processing and Restriction — you may ask us to stop or restrict processing of personal information for certain purposes.
Withdrawal of Consent — where we rely on consent, you have the right to withdraw it. This will not affect the lawfulness of processing based on consent before withdrawal.

You may exercise any of these rights by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your requests.

Complaints

If you have complaints about how we process your personal information, please contact us below. You may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

We may transfer, store and process your personal information outside the country you live in. If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call (888) 681-8843 or email us at [email protected] or contact us at 8735 Dunwoody Place #6107, Atlanta, GA, 30350. For the purpose of applicable data protection laws, we are the data controller of your personal information.